Prime a beloved choice among hydration drinks, has introduced Prime Auston Matthews after teaming up with Auston Matthews to bring the essence of his energy to this specially created drink. Prime Auston Matthews is designed to boost your performance in sports and workouts or simply keep you energetic all day by keeping you hydrated like a pro. Every drop of this drink will give you a sense of refreshment and resonate with the vibe of the game. Prime is also the official drink of the UFC (Ultimate Fighting Championship).